December has been a busy month for the UV Skinz team! We traveled to Hawaii to shoot some photos of our upcoming 2013 Summer Collection. The weather didn’t always cooperate with us, but finally the sun shone through and we were able to photograph away!
Hawaii is a place near and dear to our hearts because it is the place that the founder of UV Skinz, Rhonda Sparks, and her late husband Darren would vacation with their young sons. It was in Hawaii that Darren would spend hours surfing and enjoying the outdoors with his family. Hawaii is also the place were they first came into contact with ‘rashguards’, but found them too tight and without variety. UV Skinz was later born to be a looser, more comfortable, more affordable, protective and made with the whole family in mind.
We are so excited to share our new 2013 UV-protective swimwear (and outdoor) line with you, but only a sneak peak!! To stay up to date on when the product line will go live on our website stay connected via our Facebook Fan page.
Pink and Orange Stripes Combo Set
Guys will love our new added pieces for 2013…like our Men’s Hoodie pullover and more color choices.
Check out our new board shorts combo (on the left)! Your son will enjoy less nagging about sunscreen in our new boys hoodie cover-up.
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NECN, February 2, 2011
Dr. Shane Morita, a Queen’s Medical Center surgical oncologist, plans to begin a study on how Melanoma affects people of different ethnicities. After a review of the Hawaii Tumor Registry data, Dr. Morita found that even though Melanoma is seen mostly in Caucasians–there was a disproportionate rate of Non-Caucasians dying from the disease. The study will be funded by the North Central Cancer Treatment Group which is a clinical research group based at the Mayo Clinic in Minnesota. It’s sponsored by the National Cancer Institute.
Sun-bathers at Waikiki beach, Honolulu, Hawaii
This study comes at the right time. The American Cancer Society estimates there are 310 new cases of Melanoma in Hawaii each year. Being so close to the equator brings Hawaii residents a greater risk of Melanoma than other U.S. states. Even though no ethnicity is immune to skin cancer there is a sub-type that is mostly diagnosed in Asian and African-Americans and is not uncommon in Hawaii. The Melanoma subtype is called acral lentiginous melanoma and is found on the palms, soles of the feet and nail beds.
It’s very interesting why this subtype is more common in non-caucasians, but if you think about how melanoma develops it makes sense. Darker-skinned people have more pigment to block the UVA and UVB rays to an extent. The only “fair-skinned” parts of the body are the palms, soles and nail beds. So, the question then is; how do people of color protect those parts of their body from skin cancer? I hope the study uncovers the answers!
There is one thing for sure. The only way to decrease your risk of skin cancer is to cover-up! Wearing uv-protected swim shirts with long-sleeves, pants and wide-brimmed hats are key. Don’t forget about an SPF 30+ sunscreen and to stay out of direct sunlight during the peak hours of the day (10am-4pm). UV Skinz has the perfect solution to quick reliable sun-protection every time. No matter what your ethnicity UV Skinz swim shirts and clothing protect with a UPF 50+ that doesn’t rub or wash off!
Apparently, yesterday was Kamehameha Day. It is a Hawaiian celebration in honor of King Kamehameha I, the chief who united the Hawaiian Islands in 1795. I imagine it to be kind of like Washington’s or Lincoln’s birthday, but with more flowers and dancing. The people of Kapa‘au decorate a statue of Kamehameha with a 22-foot-long floral lei which you can see in the photo above. It all sounds very festive and interesting. Check out http://www.kamehamehadaycelebration.org/ for more information on the celebration.